Hannah Steele Thiem

Marketing strategy and execution

I believe every business has the potential to change minds, no matter how small.

I work with small businesses to develop stand-out content and targeted advertising campaigns to connect your message with the people who matter.

• What I do
• Work
• Connect

• Facebook
• Instagram
• Mobile
• Email

© Hannah Steele Thiem. All rights reserved.

How I help brands like yours

I am passionate about the power digital marketing has to connect people.

I begin by finding the target audience for a brand and then developing a strategy to best engage them. Our aim shouldn't be to sell to them, it should be to become their new best friend.

• Values
• eCommerce
• Brands
• Connect
• Back

A value based campaign

Australian Hearts is an organisation raising awareness for defibrillators in order to decrease the number of cardiac arrest deaths. They had success connecting with local communities, but needed to prove businesses were on board with the campaign.

The Solution? We started with the database. Corporate Heart Hero is a campaign to recognise the businesses who already have defibs.

The Results? Within two days, with only 1 email and $140 ad spend, we received 75 nominations for companies with defibs. After 3 weeks, we had 10 companies accept their nomination and developed local PR coverage.

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a different eCommerce brand

The Very Good Bra is the first ever zero waste bra. In July 2019 they were launching a new product line: Vintage Peach. They needed to pre-sell $20,000 worth of stock in order to go into production.

Strategy we chose three target audiences and set up traffic and retargeting conversion campaigns to raise awareness and drive traffic. We also developed an email strategy to activate a dormant base, upsell existing purchases and convert more abandoned carts.

Results we achieved an ROAS of 1:4 and a CPC of $0.16 However it was eDM that saved the day - increasing sales and retention. Our conversion rate for our abandoned cart emails improved from 11% to 17% and we made the majority of our sales this way.

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Brands I've worked with

I have had the opportunity to work with a large range of brands from eCommerce stores to social activist groups, religious organisations to legal teams.

While the goals change across industry, the need to connect with people stays the same. For each of these brands, I've helped them identify groups of targeted audiences and create meaningful and persuasive messages.

I'd love to become part of your brand's journey as well!

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